Principles of Multilevel Link Building
Multilevel link building strategies have proven to be an effective way to increase link authority without arousing suspicion from search engines. The ability to add additional links to a donor page helps avoid what is known as "link explosion," while qualitatively strengthening the link to your website and speeding up its indexing.
The structure and quality of the link profile are crucial for website promotion, especially in Google, where external links are among the main ranking factors.
Search engine algorithms are designed to detect and prevent link spam, so regulators may react negatively to the sudden and unjustified addition of a large number of incoming links. To gradually and effectively grow your link profile, various methodologies are applied, one of which is multilevel link building strategies. The simplest and most popular among them is Tier 2.
This methodology is based on placing new links not directly on your website but on a donor page that already links to you. Backlinks directly to your URL are considered Tier 1. Therefore, in the implementation of Tier 2, links are placed on pages with Tier 1 links. Further amplification is also possible, such as placing links on pages with Tier 2 links—this strategy is called Tier 3.
Example structure of a multilevel link strategy.
There is a concept of link authority, which is passed to the promoted resource by all pages linking to it. The higher the parameters of the donor site, primarily traffic and trust, the greater the effect the link will have on your website's ranking in search results. The Tier 2 strategy allows you to increase the weight of pages. Therefore, SEO specialists usually amplify the most valuable backlinks to achieve greater impact from them. In some cases, it may be cheaper and more beneficial to strengthen an existing link, such as an article from an authoritative portal, rather than adding another similar one.
Implementing the Tier 2 strategy provides the following advantages for an optimizer:
Safely increasing link authority
Reducing the gap between competitors without purchasing additional links
Enhancing the effectiveness of existing backlinks
Accelerating the indexing speed of links
Expediting the appearance of backlinks in Google Search Console and Yandex.Webmaster services.
The use of Tier 2 is particularly effective when it comes to promoting queries that are close to reaching the top of search results.
Results of Implementing the Tier 2 Strategy
The multilevel link strategy Tier 2 is an effective way to bring a website to the top of Yandex and Google search results, as confirmed by successful case studies. For example, by purchasing and amplifying rented links in Sape, a completely new construction resource achieved successful promotion. At the time of purchase, 37% of the queries were in the top results. Ten Tier 1 anchor links were selected, to which an additional 10-15 Tier 2 links were added.
The results of this experiment became noticeable within a month. Already, 53% of all promoted queries entered the top results in Google. However, there was a significant drop immediately after removing the amplification. This case vividly illustrates how the Tier 2 strategy enables the rapid promotion of several queries that are on the verge of reaching the top but have not yet made it.
Choose link building strategies that allow you to achieve desired results with optimal costs. Amplify your links in Sape and propel your projects to the top.